prof. dr hab. Agnieszka Baruk
prof. dr hab.
Country
Poland
City/town
Łódź
Affiliation at
I83, Instytut Marketingu i Zrównoważonego Rozwoju – Wydział Organizacji i Zarządzania
About me
ORCID ID: orcid.org/0000-0003-2864-509X
Research areas:
| In the research work, Prof. Agnieszka Baruk concentrates on
marketing and marketing management on the consumption market, especially
prosumption, personnel marketing, shaping relationships between
purchasers and offerors in the context of their image.
The main areas of her research include: shaping relationships between final purchasers and offerors, shaping internal and external image of enterprises in the role of offerors, integrating final purchasers into the process of shaping marketing offer, integrating employees into the process of shaping personnel marketing offer. |
Faculty and University roles:
- Member of Management and Quality Studies Discipline Council
- Member of Degree Council in the discipline of Management and Quality Studies
External roles:
- Member of Polish Association for Innovation Management
- Member of Polish Scientific Association for Marketing
- Vice-president of the Lublin branch of Polish Association for Production Management
- Scientific Consultant in Advention Research Center
- Academic Member of ATINER (Athens Institute for Education & Research)
